Brand System Design

Overview

I partner with companies and teams large and small to lead brand strategy and design for systems.

I have strategized, designed, and elevated F50 brands with timeless, award-winning work.

Beginning in 1996, my career began building brand systems. In 2007, I expanded my reach to focus on the business and design of product-service experiences. I am a brand builder, through experiences within digital products. But throughout my career in product-service design, I have never stopped designing brand systems — it’s one of my greatest creative passions and strengths.

→ I offer full-service strategy and design of brand systems (in addition to product design). A high level “menu” of services includes:foundational brand strategy platforms, design research and brand experience audits, internal training, identity/logo design, extension of brand identity to any digital, print, environmental media and experiences.

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SYSTEMS: Strategic Brand Identities

The strength of merging design and strategy is amplified when a system is the result. Within a brand system, every experience and touchpoint must be visually and strategically consistent. The consistent message and image of a holistic brand experience builds its integrity and adds value to an organization or individual.

PRINT: Collateral, packaging, and stationery

Print is not dead—the value of a tangible,physical printed object can never be replaced, not even with the smartest digital experience design. Its medium is not going away—it’s being rethought, re-engineered, printed on recycled stock, and in more eco-friendly ways. Print is now a gateway to mixed and social media experiences.

CASE STUDIES: 360° Brands
Digital, print, and environmental applications.
A brand is not dependent on any one media and experiences with its touchpoints must be consistent as a whole system. Digital experience and strategy hold the potential to reach a larger audience and create more impact than ever, given that digital media has no geographic limits and can be applied within physical environments. The strategic design thinking that goes into a holistic brand system is critical to its success.

Select Partner List
Adobe, Addis Creson, AIGA, AIWA, American Express, Ariat International, AT&T, Audi, Bank of America, Better Place, BMW, BWM Motorcycles, CalNaturale, Chrysler, Cisco, Citibank, Daimler-Benz, Deloitte, Dupont, Equinix, Equinox, Evernote, Flextronics, Ganette Company/The Bold Italic, Gateway, Glide, Guittard Chocolate, Hewlett-Packard, IBM, Illumio, Intel, Interwoven, Intuit, Jaguar, Jeep-Eagle, jetBlue, Kashi, Kmart, Kumho/Asiana, Asiana Airlines, LG, Lucy, McKesson, M&M, Mars, Mirion Technologies, Nerdwallet, Nissan, NTT, Ogilvy & Mather, OgilvyInteractive, PayPal, Polo, Prana, Starbucks, Success Factors, Tacit, TeleNav, Tesla, The Bold Italic, Tivo, Travelers, Uncle Ben’s, Upwork, USAA, Verizon, Verlasso, vTech, Women & Co., Wynn International, Xango, Intuit, University of Phoenix, Verizon, OneID, Evernote, Anki, Rdio., Path, PlaceUs/Alibaba, RepairPal, Huawei (USA), Anonyome, Clarify Health, Every.org, NerdWallet, Madison-Reed, 3form, Lucid Motors, USAA