End-to-End Services

I have extensive experience in strategy, design, and mentorship.
My “menu” of services I offer includes:

DESIGN

for brands and digital
product-services

STRATEGY

for business models
and empowering teams

COACHING

for designers to unlock
strengths and growth.

Service Breakdown

DESIGN
Brand Systems

Brand Strategy Platforms
A brand platform is a set of strategy assets. It defines and interconnects your audience with your brand, products and business—and internally aligns everyone. Common assets and components of a brand strategy platform include:

DESCRIPTORS (name, descriptor, brand story)
IDENTIFICATIONS (character, style, voice/tone/manner, values
IMPACTS (mission (short-term) and vision (long-term))
POSITIONS (positioning statements, value propositions
MESSAGES (public proclamations, tenets, taglines, manifestos)

All or any of these assets can be defined for a company, it’s business units or sub-brands, or product brands.

Visual Brand Identity Systems
A visual brand identity system is your premier visual impact to the world: your logo system and it’s extension into all your brand touchpoints, in all media. This includes:

LOGO SYSTEM (end-to-end logo design, branded iconography, secondary graphic elements, asset libraries, usage guidelines (symbol, color, typography)
IMAGERY (photography and illustration: storyboarding, shotlists, art direction, photoshoots, styling, post-production direction)
PRINT (corporate and marketing collateral, stationery, brochures, posters, advertising design, signage systems, print production)
DIGITAL (website design, mobile app design (see Product Experiences), advertising design, social media assets, brand or campaign video storyboarding and art direction, fluency in all screen types and OS platforms, guidelines, design systems)
ENVIRONMENTAL (branded interior design (commercial), signage and wayfinding, digital concierge/kiosk, fine art commission/negotiation/direction, materials specification, fabrication, and installation)

DESIGN
Product-Service Experiences (End-to-end)

Discovery / Strategy / Context
(UX/market/design research, persona development, use case identification, scenario development, product strategy and OKR/OP planning, roadmap planning and strategy, SEO strategy collaboration/input, responsive web design strategy, content strategy/alignmnet, A/B or UX test planning)

Design & Prototyping
(Thematic concept development, early prototyping and feedback, brand team collaboration and campaign integration, low-fi designs, stakeholder management and planning, design critique, mid-fi design, protoyping, user testing and feedback, focus groups, A/B testing, Usability/User testing, further iteration to high-fi design, finalization and refinements for approval)
→ Experienced with Growth and Product Design, AGILE Methodologies and when to design short-term, rapidly and long-term, large-scale (redesign).

Delivery / Launch
(Approved design extension to all surfaces, documentation, specification, asset creation, project management tools/JIRA ticketing, bug testing, dogfooding, design and functionality QA, cross-collaborative launch planning with Brand/Marketing teams)

STRATEGY
Business Model / Service Audits

(Stakeholder audits, product audit, pricing model audits, competitive and adjacent relevant audits, key partnership, activities, and channel audits, digital information architecture audits and design, opportunity and insight analysis, business model recommendation (platform level), SWOT analysis integration into BM recommendation, organizational growth consultation, revenue stream audit and opportunity identification)

STRATEGY
Design Thinking: Skills & Training

Extensive use of 30+ methodologies to build businesses, products, teams, and brands, used in workshop and team environments. Training teams to use basic design thinking skills (from finance to design to ops to CX to janitorial).

COACHING
Career Trajectory

I advocate for and empower people looking to develop their careers in product or brand design. I have a specific focus on self-defined, self-enabled growth through strength application, opportunity area analysis, and matching career trajectory with these two areas. My unqiue process combines self-directed personal growth work, co-creation of pathways and trajectories, and even on-demand conflict management and navigation support. Services offered hourly or incrementally discounted in packages of 3/6/10.

COACHING
CV development, Portfolio Updates/Design Consults & Critique Skills

I am a natural critique-inspired designer and have develop strength in helping others determine their personal brand, show off their work effectively, and build resumes that extend successfully into LinkedIn profiles and the queues of hiring managers. Services offered hourly or incrementally discounted in packages of 3/6/10.

Where I’ve Done This Work

Over the span of my career I have had the privilege to work on internal embedded teams and at global agencies, organizations well-established and exciting small startups, and worked effectively as an empowering leader or hands-on.

End-to-End Services

I have extensive experience in strategy, design, and mentorship. My “menu” of services I offer includes:

DESIGN

STRATEGY

COACHING

Service Breakdown

DESIGN Brand Systems

DESIGN Product-Service Experiences (End-to-end)

STRATEGY Business Model / Service Audits

STRATEGY Design Thinking: Skills & Training

COACHING Career Trajectory

COACHING CV development, Portfolio Updates/Design Consults & Critique Skills